A Dutch company aims to land humans on Mars by 2023 as the first step toward establishing a permanent colony on the Red Planet.
The project, called Mars One, plans to drop four astronauts on Mars in April 2023. New members of the nascent colony will arrive every two years after that, and none of the Red Planet pioneers will ever return to Earth.
To pay for all of this, Mars One says it will stage a media spectacle the likes of which the world has never seen — a sort of interplanetary reality show a la "Big Brother."
